Color Choice

When it comes to permanent makeup, color and shape can make or break the final result. As an experienced PMU artist, when it comes to color I match to skin tone.  Skin tone is something that won’t change over time as opposed to hair color which can be ever changing. It’s important that your artist properly understand color theory. Because permanent makeup is implanted under your skin, we as artists have to play against your undertones. Undertones are different from the colors you should be wearing, or the makeup tones that compliment your eye color etc. I could go into this more thoroughly, but that level of detail is best suited for formal training.

Every permanent makeup service I offer includes a touchup 6-8 weeks after the initial appointment.  For this reason I like to be more conservative with my color choice at the first visit, knowing I’ll see you again.  I can always add more, go thicker, or darken the color as needed.  I can not, lighten the color or remove it.  Less is more!

All tattoos fade over time.  While the color should always be there it will soften over time and touchups are recommended every couple of years.  A number of factors can cause premature fading, including but not limited to sun exposure, retinols, glycol acid, body composition, and aggressive facial treatments etc.


When it comes to a brow shape we do have to consider your natural hair growth pattern. I prefer to create a brow that requires as little maintenance as possible when it comes to eyebrow grooming. There are instances of extreme asymmetry where in order to create horizontal synchronicity the client may have to pluck one side indefinitely.

Aside from your own natural hair growth, I also base shape off of your facial structure.  For example if a client has a round face, it’s more flattering to play against that with angular brows. The same goes for a client with very angular features; a softer more rounded shape is generally a better option that something sharp or angled.

Facial features are also part of the equation. The artist must account for your eye shape, the size of your features, and their relationship to one another. Sometimes client’s walk in with a very flattering shape and there is very little that I would change. Other times I’ve had clients who’ve been drawing on their eyebrows the same way for decades and they find change to be very hard. Understandably so; if you’re used to seeing your face a certain way it can be somewhat startling to see something new in the mirror. For this reason I prefer to do a consultation on a day separate from the actual procedure. This gives my clients time to wear the brow shape I drew during our consultation for the rest of that day. They are encouraged to replicate it in the days/weeks leading up to their brow appointment. They have plenty of time to catch themselves in different mirrors/lighting and see if it’s a shape they can grow to admire. If for any reason they want to make minor tweaks on the day of the procedure, I’m happy to come to a compromise (within reason).